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ApeCon Virtual Conference, Creator Economics & Content Coin Controversies
CwC Weekly
April 18, 2025
Daily Show Recaps
Web3 Creator Marketing Strategies
VeeFriends' Community Success Model
NFT Innovation Landscape
Base's Content Coins Controversy
To The Moon Cards' Distribution Deal
Watch & Listen Now: This week we analyzed Web3 companies' creator marketing strategies and VeeFriends' successful community-building model that continues to thrive while others struggle. We examined the concerning innovation drought affecting major NFT collections and the talent migration from crypto to AI. Our discussions covered Base's controversial "content coins" announcement and its potential impact on blockchain credibility, concluding with To The Moon Cards' groundbreaking distribution partnership set to democratize the trading card industry.
ApeCon Virtual Conference & Startup Competition Replay
Thank you to everyone who participated in the 1st ever ApeCon. There were 50 applicants, 27 teams and hopefully a lot of valuable experience. Special shoutout to Von Frontin and Vonga for winning the competition. Special thanks to ThankApe for funding the prize money
☕️ Brewing This Week
📰 Monday
Web3 Creator Marketing + CryptoPunk Tax Evasion Case
This episode analyzed how Web3 companies frequently underutilize creators compared to established Web2 marketing practices that integrate ambassadors across multiple channels. We also discussed a cautionary tale of a CryptoPunk whale facing prison time for tax evasion, emphasizing proper crypto tax reporting requirements. Additional segments explored the NFT market's evolution toward trait-based premiums and Bigcoin's remarkable community-driven recovery following a major price drop.
💡 Tuesday
Source: @veefriends on X
VeeFriends' Community Success Model + Crypto Rails for Traditional Markets
We examined why VeeFriends continues to thrive while many NFT communities struggle to maintain relevance. The discussion highlighted VeeFriends' successful integration with tangible products like Topps trading cards and children's content, creating multiple on-ramps for new community members. We also explored Kraken's expansion into stock trading, suggesting a future where crypto infrastructure increasingly integrates with traditional finance – potentially leading to 24/7 markets across all asset classes.
🔗 Wednesday
NFT Innovation Stagnation + Talent Migration to AI
Generated with ChatGPT
Today's episode tackled the alarming innovation drought affecting major NFT collections. The hosts analyzed why talented developers are increasingly choosing AI over crypto development, exploring the economic forces driving this talent migration. The discussion highlighted how effective NFT projects should focus on providing consistent utility to holders through simple approaches like retail holidays, token-gated experiences, and exclusive merchandise – strategies successfully implemented by brands like VeeFriends.
🤖 Thursday
Source: Base on X
Base's Content Coins Controversy
Base's recent announcement of "content coins" sparked significant debate about the blockchain platform's strategic direction. We critiqued this move as merely rebranding meme coins while potentially compromising the company's credibility with serious businesses and brands. The hosts questioned whether Base is sacrificing long-term reputation for short-term transaction volume, noting how this pivot contradicts Base's previous positioning as the "professional" blockchain option.
🥳 Friday
Source: To The Moon on X
To The Moon Cards' Distribution Deal + The Problem with Content Coin Hype
Special Guests:
Jay Roberts - Co-owner of To The Moon Cards: https://x.com/iJayRob
Tom Gervasio - Co-owner of To The Moon Cards: https://x.com/TGer_01
https://x.com/ToTheMoon_Cards
This episode featured an exclusive announcement from To The Moon Cards, who have secured a distribution partnership with Orange Cap Games to supply Vibes TCG products to online streamers at wholesale prices. This move empowers content creators with competitive pricing and educational support. The hosts also critically examined Base's push into "content coins," questioning whether such speculation-driven products advance mainstream crypto adoption compared to utility-focused alternatives from chains like Abstract and ApeChain.
🎓 Quick Take For Newcomers
Strategic Creator Partnerships: Successful Web3 projects build lasting relationships with creators rather than treating them as temporary marketing channels. For newcomers, look for projects that demonstrate genuine community building through consistent engagement rather than quick hype cycles. The most sustainable projects, like VeeFriends, create clear value propositions beyond speculation and integrate with real-world experiences or products. When evaluating new projects, consider whether they're focused on long-term utility and genuine innovation rather than short-term price action.
Last Call: $50 Off Your Crypto Taxes 🧾
Don't let tax season catch you off guard! Awaken.Tax handles everything from multi-chain tracking to DeFi gains and NFT transactions. Use code COFFEE for $50 off: awaken.tax/?ref=coffee
📺 Weekly YouTube Highlights
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Have a wonderful, wonderful weekend everybody!
DISCLAIMER: This newsletter contains information presented solely for educational purposes and should not be interpreted as financial or investment advice. Any investment decisions should be made after consulting with qualified professionals. Please be aware that I may own several digital assets discussed in this publication.