The Book for NFT Mass Adoption

The Everything Token, the highly anticipated book that explains NFTs/Web3/blockchain and provides a framework for success is open for preorders. This book will demystify this brave new world for non-crypto native people and help NFT aficionados level-up their game.

About the book:

Harvard Business School professor and a16z crypto research partner Kominers, and Kaczynski, a career marketer and Web3 entrepreneur, demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions. 

NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they're a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies.

Kaczynski and Kominers have created a framework that explains what NFTs are, why they’re valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands.

Through original research and industry experience, Kominers and Kaczynski describe the possibilities of this new digital frontier with clarity and rigor. The Everything Token is the essential primer on this innovation that has the potential to transform all aspects of business.

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Steve - ​@NFTbark ​
Scott - ​@skominers