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Normal People Making $1,000s Talking About Their Favorite Brands?!

Inside the rise of InfoFi, the system turning everyday fans into paid promoters - and what needs to change for it to last.

June 24, 2025

What if your obsession with Disney, Apple, or Trader Joe’s actually earned you something back?

That’s the premise behind InfoFi — a new model where everyday fans are being rewarded just for posting online.

In my latest piece, I explore how it's working today, who's earning thousands per month, and what needs to change if this system is going to work beyond crypto and scale to legacy brands.

🧠 It’s written to be understandable for anyone — not just Web3 insiders.
🤖 It’s long, so no shame using AI to summarize.
🎧 Or listen — I recorded it like a podcast.

👇Read or listen here

Is Talking About Your Favorite Brands Your New Side Hustle?

InfoFi turns enthusiasm into income. But when everyone posts for a payout, does it deepen fandom, or dilute it?

expandingcuriosity.substack.com/p/is-talking-about-your-favorite-brands

Would love to hear your thoughts if you check it out.

Thanks for being here,
Steve