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- Rekt Drinks Hits 7-Eleven, POG Joins ApeChain & Garga Teases Otherside’s Future
Rekt Drinks Hits 7-Eleven, POG Joins ApeChain & Garga Teases Otherside’s Future
CwC Weekly
June 27, 2025
POG brings nostalgic collectibles to ApeChain
OSF explains how Rekt Guy became a real-world drink
Pons defends the viral Xeet rollout
Billy Bets’ 11-0 run sparks AI sports betting hype
Garga announces Yuga’s new Otherside shooter
InfoFi faces backlash from creators
Claude’s team gets sued over AI training
Who’s still buying NFTs in 2025?
Watch & Listen Now: This week’s Coffee with Captain episodes blend nostalgia, innovation, and controversy. Kyler from POG Digital shares how they’re reviving a childhood classic onchain, while OSF explains how Rekt Guy became a beverage brand in 7-Elevens. Pons joins to clarify the strategy behind Xeet’s polarizing launch, and Bunchu reveals how Billy Bets is beating the odds with AI. The week closes with Garga unveiling Yuga’s new ApeChain-powered shooter and a wave of creator-focused tools.
☕️ Brewing This Week
📰 Monday
Source: POG Digital on X
POG Goes Onchain On ApeChain + InfoFi Faces Backlash Over Xeet Launch
Special Guest:
Kyler - CEO of POG Digital: https://x.com/techgentleman
Bitcoin’s new $100K baseline fuels the opening conversation, as the Coffee Crew explores why institutional demand and Saylor’s influence have shifted market psychology. The spotlight then turns to InfoFi’s Xeet launch, where a supposed signal-first platform drew immediate criticism for its loud, attention-chasing debut. Later in the episode, Tech G from POG Digital shares how they’re reviving the iconic 90s brand with an ApeChain-powered ecosystem built around gamified quests, nostalgic IPs, and onboarding tools that don’t rely on crypto-native friction.
💡 Tuesday
Source: OSF on X
How OSF Turned Rekt Guy Into a Drink Brand + Who’s Still Buying NFTs in 2025?
Special Guest:
OSF - CEO and Cofounder of Rekt Drinks: https://x.com/osf_rekt
OSF joins the Coffee Crew to share how Rekt Guy went from meme NFT to real-world beverage brand now selling in 7-Eleven stores. He explains how equity for holders and seamless onboarding via Abstract wallets helped drive loyalty and growth. Cap and Steve also examine the NFT market slowdown, questioning if new buyers are still entering and why even headline-worthy events aren’t moving floors. The episode highlights a broader shift from speculation to real utility in Web3.
🔗 Wednesday
Pons Breaks Down Xeet’s Launch Strategy + Cap’s $1K Billy Bets Challenge
Special Guest:
Pons – Founder of The Plague & Cofounder of Xeet: https://x.com/Pons_ETH
Pons joins the Coffee Crew to unpack the launch of Xeet, a new InfoFi platform built to reward real engagement over spam farming. He explains why the viral rollout was intentional, what makes Xeet different from other attention protocols, and how small accounts will play a larger role in future reward systems. Earlier in the episode, Cap announces his $1K Billy Bets challenge after hitting 11 straight AI-powered picks, and the team dives into a big-picture debate around whether any crypto projects truly have defensible moats.
🤖 Thursday
Source: Billy Bets Dashboard
Billy Bets Is Winning With Better Sports Data + Claude’s Copyright Lawsuit
Special Guests:
Bunchu - AI Expert & CEO of Billy Bets: https://x.com/BunchuBets
Bunchu joins Coffee with Captain to unpack how Billy Bets is using smarter data to outperform traditional bettors and reshape the role of AI in sports forecasting. Before that, Cap and Steve react to InfoFi’s growing influence, the community vote to dissolve ApeCoin DAO, and the discontinuation of Ledger’s Nano S. The episode also dives into the broader implications of the lawsuit against Claude’s creators for alleged copyright violations, opening up questions about how modern AI models are really trained.
🥳 Friday
Otherside’s Game-Changing ApeChain Buildout + Are Web3 Creators Losing Trust?
Special Guest:
Greg Solano - Cofounder & CEO of Yuga Labs: https://x.com/CryptoGarga
Yuga Labs CEO Garga joins Coffee with Captain to unveil the next evolution of Otherside, including the launch of Bathroom Blitz, a fast-paced 8v8 shooter built with community developer Von Doom. He also reveals new AI-powered creator tools and tokenized in-game rewards built on ApeChain, setting the stage for a truly onchain gaming ecosystem. Earlier in the show, Cap and Steve question the long-term impact of InfoFi content farming, and guest Andrew offers an agency-side look at how crypto incentives are shaping what gets posted and what gets ignored.
🎓 Quick Take For Newcomers
From Onchain to Everywhere: The strongest Web3 brands aren’t just chasing crypto hype. They’re building real products, forging mainstream partnerships and creating culture that resonates beyond the blockchain. This shift from speculation to substance is what sets lasting projects apart.
📺 Weekly YouTube Highlights
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Have a wonderful, wonderful weekend everybody!
DISCLAIMER: This newsletter contains information presented solely for educational purposes and should not be interpreted as financial or investment advice. Any investment decisions should be made after consulting with qualified professionals. Please be aware that I may own several digital assets discussed in this publication.